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Julio Redacción

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New living paradigms, including work and leisure, lead to the creation of a new collaboration environment. We are talking about open and flexible spaces like those of coworking in Barcelona.

Within the current working framework, the new professionals and working spaces have gained ground far from their traditional format. One of these new formulas results from the need to share spaces with freelancers and small companies.

This practice is known as coworking and it is fueled by an entrepreneur initiative that, in many cases, does not have the option to rent a study.

Sharing a working space with different people for the development of a professional activity makes the risk much lower and the result, considerably much more creative. And in this respect, Barcelona is a worldwide referent.

Coworking Spain Conference 2013_report from Luis Arrieta on Vimeo.

The latest edition of Coworking Spain Conference in Barcelona, celebrated in 2013, was clear evidence of that.

Coworking spaces are shared by locals and foreigners residing in the city, who in turn, share the same working philosophy: coworking in Barcelona.

Funds, SII, and REITs (Real Estate Investment Trust) will be the stars of the investment in ‘brick’ in 2015. There are many ways of being part of the real estate boom without necessarily purchasing a property.

The assets of the real estate investment funds and companies have been on the rise for more than 2 years. This growth is encouraged by minimum interest rates and low returns on deposits. More and more savers choose to invest in order to make the most of their capital.
edificios-tres

Spain’s successful image as a tourist destination is about to move forward with a new approach: shopping tourism.

According to the WTO, Spain is expecting to welcome 70 million travelers, thus becoming one of the main tourist destinations worldwide. The effect of tourism on the economy is quite positive, although there is still a serious issue: seasonality.

This is one of the main challenges exposed during the Summit Shopping Tourism & Economy, celebrated in our country. The massive arrival of travelers during summer compared to its shortage during the rest of the year evidences the lack of sophistication of the tourist offer.
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Shopping tourism is the perfect solution for this sun and beach dependency. Both Barcelona and Madrid should go for this new travel approach, following the example of some other European capitals, like London, Milan and Paris.

Important fashion brands, luxury hotels and international businesses have focused on Spain. What is missing is to fasten the administrative steps to get visas, improve the proposals and enhance the facilities to make Spain become the main shopping destination.

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Taking into account that the retail industry is breaking records, logistics is at its most and main capitals are highly valued, the path leads directly to success.

Purpose: Shopping destination

The report named ‘The new era of travel retail’ performed by EY Consultancy shows that the average consumption of tourists per night in our territory is 47% lower than in the bordering countries.

An international tourist spends an average of 91.99€ in Germany, 69.22€ in the United Kingdom, 65.64€ in Italy and 61.30€ in France, whereas the average expenditure in Spain does not exceed 38.32€ per capita.

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Regardless of the attractive commercial, cultural and accommodation offer of the two largest Spanish capitals, in fact Barcelona and Madrid are the sixth and fifteenth cities of Europe in tourist expenditure, respectively.

Although nowadays, just 3.2% of the European shopping ‘tax-free’ market, EY announces an upcoming radical change. The transformation will trigger consumption up to 5000 million of Euros for the following four years, if the market potential is fully stretched.

MAXIMUM FIGURES

The main participants of the retail industry have already taken steps after seeing the recovery of consumption, showing figures higher than before the crisis.

Commercial real estate investments have reached 2588 million Euros during the first nine months of the year, showing a 42 % increase compared to the three first quarters in 2014.

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According to JLL Consultancy, investments will exceed 3000 million Euros at the end of this period. For now, there have been 46 transactions involving a total of 486 real estate assets, the main characters being the shopping centers (52% of the transactions), followed by shops (23%) and sale & leaseback (15%).

The main investors on the retail industry are Spanish (33%), followed by Americans (24%) and German (10%). The rest (33%) is spread among French, Brazilian, Israeli, Mexican and British investors.

UPCOMING CHALLENGES

The current facilities allow huge possibilities of improvement, especially considering it is a well-connected area, thanks to the international airports, high speed trains and ports dealing with cruise tourism, like Barcelona’s port.

Spain has been consolidated as the second international tourist destination considering revenues from tourism. That is why the Spanish aim now should be working on shopping tourism even before of the arrival of tourists. Moreover, it is important to assist them once they arrive and fidelize them after their departure.

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Taking into account that travelers come from far away destinations and that the non-UN tourists spend four times more than locals, it is important to have a good strategy.

Within the public sector, an option may be to fasten the process to get visas, as well as the reimbursement of VAT. As regards the private sector, it is possible to have a global commercial offer in the commuting areas, like airports and most attractive spots.

The improvement of the current holiday offer should have one target: shopping tourism.

Unlike the Roman, Baroque and Gothic areas of the city, the industrial nature of Poblenou Neighbourhood is reflected in its architecture, which has no limits at the time of creating new paradigms.

Known as the Catalan Manchester and situated between Vila Olímpica and Diagonal Mar-Front Marítim, Poblenou Neighbourhood offers a landscape with old factories with chimneys and new workshop spaces.

Old buildings with exposed brick walls mix with giant skyscrapers made of steel. There is also direct access to some of the most popular beaches among tourists.

Old textile factory Can Saladrigas has survived the passage of time thanks to its new use
Old textile factory Can Saladrigas has survived the passage of time thanks to its new use

Everything is possible in this neighbourhood with labour DNA and plenty of personality, which is constantly reinventing itself while keeping its traditional landscape with chimneys, factories and one-storey houses.

Let’s get to know the new setting of Poblenou Neighbourhood!

Enjoying food in a restaurant in Barcelona is an amazing experience. The delicious meals of the exotic Japanese cuisine are capable of impressing even the pickiest food lovers thanks to its vast range of dishes spread throughout the city.

One of the best ways to get to know the long history of Japanese culture is through the art of its cuisine, especially during the celebration of the Japan Restaurant Week, this year including international gastronomy, such as Peruvian cuisine.

Japanese restaurants in Barcelona will be present during the Japan Restaurant Week
Japanese restaurants in Barcelona will be present during the Japan Restaurant Week

As a result of its old and rich tradition, the Japanese cuisine offers a unique experience to its guests, where the most important thing is the wide variety of products and combinations used to preprare a meal. You will be greeted with an endless list of delicious dishes, which are prepared to the smallest detail in order to impress the most pickiest visitors.

Japanese cuisine has long been present in the city of Barcelona. Restaurants with long standing traditions, together with fresh approaches, are where fusion cuisine makes all the difference.

Koy Shunka follows the traditional recipe with a tiny touch of culinary innovation
Koy Shunka follows the traditional recipe with a tiny touch of culinary innovation

Junichiro Tanizaki once said that «the Japanese food is not to be eaten, but to be looked at». However, not only by looking can we feel full. Therefore, we would suggest you take a walk and discover your favourite Japanese restaurant.

We guarantee that it would be hard to choose only one!

The transformation of some of the neighbourhoods of Barcelona has resulted in a creative, cultural and residential landscape. That is the case of Poble Sec Neighbourhood, one of the new trendy areas of the city.

Barcelona is a city in constant evolution. Those who visited it for the 1992 Olympics or the 2004 Forum would be surprised if they decided to come back to the city now. The capital has not lost its essence but its landscape is quite different.

After Sant Antoni‘s first attempt to attract more residents, some other destinations, for instance Poble Sec, are also trying to adapt to the ‘new’ Barcelona.

Who would ever say that the back area of Poble Sec may look like this? This is a picture taken from Brummell Hotel.
Who would ever say that the back area of Poble Sec may look like this? This is a picture taken from Brummell Hotel.

The first thing that calls our attention is the incorporation of bars with lively terraces and restaurants offering the best modern gastronomy.

Moreover, new entrepreneurs and residents arriving from other districts quickly adapt themselves to the autenticity of Poble Sec, from the music hall on Parallel Avenue to bars on Blai Street. Everyone visiting the neighbourhood surely falls in love with it.

Poble Sec is constantly looking for ways to make a difference, for example, by means of its creativity or the singularity of some of its facilities. Let’s get to know some of the new businesses in the neighbourhood.

Below the traditional neighbourhood of El Born and next to modern Vila Olímpica, there is the seaside neighbourhood of La Barceloneta, a triangular area situated in front of the beach and the sea, featuring the emblematic Port Vell and the lively Port Olímpic of Barcelona.

La Barceloneta emerged in the mid 18th century with the aim of relocating the old neighbours of La Ribera due to the construction of Parc de la Cuiutadella. The already existing lands were extended by areas reclaimed from the sea: the old Maiand island.

Another reason entrenching the people living in La Barceloneta with the Mediterranean Sea was that the neighbourhood features low-rise buildings that keep the neighbouring nature of the area. However, new architectural gems have been incorporated during the latest years, like W Hotel and Gas Natural Marenostrum Tower.

Iconic silhouette on Barceloneta Beach and the W Hotel in the background
Iconic silhouette on Barceloneta Beach and the W Hotel in the background

In this beloved neighbourhood of Barcelona, Oi Real Estate offers a new property of its exclusive portfolio, a sensational flat in the heart of La Barceloneta.

Taking advantage of the celebration of the year of libraries, it is worth mentioning some of the most outstanding ones in Barcelona, a city that loves culture and is aware of the important role of books in our lives. These are some of the most amazing libraries in Barcelona.

Apart from being the first centenary of the network of public libraries of the Commonwealth of Catalonia, 2015 has also been declared the Year of Libraries. From 1915 until now, the number of libraries has considerably increased in the neighbourhoods and cities, especially in Barcelona.

Undoubtedly, a library is one of the main tools to spread the culture and also an answer to the society’s need for knowledge. Figures evidence so by showing a total of 370 libraries and 11 mobile libraries spread throughout 411 Catalan municipalities.

Millions of books and stories are waiting for someone to take them out from the libraries
Millions of books and stories are waiting for someone to take them out from the libraries

With 11 million of books and hundreds of employees, libraries are places full of anecdotes and knowledge both for children and adults. As Jorge Luis Borges said: «I have always imagined that paradise will be a kind of library«.

Let’s unveil the tiny (and huge) temples of culture that are spread throughout the Old Quarter, the historic Eixample Neighbourhood, the coastline and the upper area of Barcelona.

Eight urban development projects are expected to change Barcelona’s coastline in the following years. Regardless of the controversies surrounding the issue, their designs are based on the future project for tourism of the city.

Barcelona is facing one of its major urban transformations along its metropolitan coastline. These huge projects affect an area of more than 700,000 square metres and have caught the attention of many followers, as well as of those who want to keep the essence of the city.

W Hotel is one of the facades on Barcelona's coastline that will change over the following years
W Hotel is one of the facades on Barcelona’s coastline that will change over the following years

Here is a summary of all the changes that will be introduced along Barcelona’s coastline:

New Besós’ coastline

The construction of Fórum area and Diagonal Mar has recovered a space that was not in use until then, just in front of Diagonal Avenue.

Diagonal-Besós Campus, run by Universitat Politècnica de Catalunya (UPC), will provide a team of more than 200 professors to work on the rehabilitation project of the coastline of Barcelona and Sant Adrià del Besós. Moreover, the upcoming Ciutat de l’Economia del Coneixement is awaiting huge projects related to Biomedicine, design, social innovation and business, the so-called Barcelona KEY (Knowledge Economy Yard).

Sant Adrià beaches, located on both sides of the neighbourhood, are waiting for a totally different plan. It’s an urban development project related to nightlife that will probably be introduced at the end of 2015.

The yacht club in Fórum divides the coasts of Barcelona and Sant Adrià del Besós
The yacht club in Fórum divides the coasts of Barcelona and Sant Adrià del Besós

New and exclusive yacht club

Port Vell in Barcelona faces its largest transformation after the Olympic Games in the city.

The new luxury yacht club will make Barcelona one of the best ports for large yachts in the world. That includes the renewal of the current facade in order to build a luxury access area. The works in Port Vell yacht club are expected to be concluded for the summer of 2016.

Next to it, Marina Vela yacht club (Marina Bocana Nord) also awaits for a huge project. It’ll house a complex with 136 swing moorings plus other 222 dry dock spaces. Moreover, there will be 7 commercial buildings and 2 new 400-meter-long boulevards near W Hotel. This project is expected to be completed for mid 2017.

The legacy of Barcelona to sea lovers is a totally renewed Fishing Port. The rehabilitation plan contemplates the construction of an ice factory, a new fish market and the reurbanization of the well-known Moll de Pescadores. In its interior, there is the Clock Tower (Torre del Rellotge) dated back to 1772, which will be reopened to the public after its rehabilitation. These works are expected to be finished in 2017.

Picture of the upcoming Moll de Pescadors with the sailing essence of the coast of Barcelona
Picture of the upcoming Moll de Pescadors with the sailing essence of the coast of Barcelona

Barcelona’s coastline

Ronda Litoral has traditionally been seen as the thoroughfare that closed the natural access to the sea.

The area surrounded by Montjuïc Mountain, Ronda Litoral and the port is called Morrot Neighbouhood. The rehabilitation project for this area, developed by the former government, consisted mainly of opening the neighbourhood to the sea, by means of building a double entrance to Barcelona and a direct access to the port. But unfortunately, this project is currently inoperative.

Marina del Prat Vermell is the old industrial neighbourhood of Sants-Montjuïc district, an area featuring many expansion possibilities that today is experiencing a huge transformation. Its reurbanization will affect an area equivalent to 59 blocks of Eixample of Barcelona. This neighbourhood has called the attention of both public (Tax Agency) and private institutions.

The construction works in the area of Marina are based on a project developed by Consorci de la Zona Franca, which is investing in the urbanization of the area. The residential urbanization of Marina will affect a total of 40 blocks of buildings in Sants and Montjuïc Neighbourhoods.

The arrival of the Metro service to the airport and the construction of new buildings will open the neighbourhood to new residents, especially thanks to the closeness to Gran Via.

Passeig de la Zona Franca is a thoroughfare that will experience one of the most important urban rehabilitations
Passeig de la Zona Franca is a thoroughfare that will experience one of the most important urban rehabilitations

From one end to the other, the emblematic Barcelona’s coastline will soon face huge challenges as regards its rehabilitation.

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