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Julio Redacción

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A new project takes over from BCN World. Rebecazado Hard Rock Entertainment World, will have 2,000 million investment and will launch next September in the Costa Dorada.

A future macro-complex leisure of 745,000 square meters will see the light in the middle of the coast of Tarragona. Hard Rock Int. Has announced a million dollar investment on the Costa Dorada to be called Hard Rock Entertainment World.

The new park, which will take over from BCN World, will be one of the largest leisure complexes in Europe. A project, located in Vila-Seca and Salou, with a unique combination of hotels and convention areas, with entertainment, restaurants and shopping.

This announcement coincides with the publication of the latest European ranking of tourist areas. A report where the coast of Catalonia is positioned as the third region in number of visitors.

Besides the positioning of Port Aventura as the sixth park of Europe, and first of Spain, in number of visitors.

A good starting point for projecting the Costa Dorada internationally.

Hard Rock arrives in Vila-seca and Salou

After a long wait, the US company Hard Rock Int. Has unveiled its project for the future Recreation and Tourism Center of Vila-seca and Salou.

It is a macro-complex with a total investment of 2,000 million euros and a new name: Hard Rock Entertainment World. A leisure park that will be the first stone in September 2017.

The project will begin with an investment of over 600 million in its first phase. Time to build a hotel with 500 rooms for family tourism. Establishment developed by Port Aventura. Along with more than 75 luxury product stores that will develop Value Retail.

Hard Rock Hotel & Casino en Costa Dorada

The result of this first phase is expected to create 11,500 new jobs and achieve an economic impact of 1.3 billion euros for the Costa Dorada.

The new jewel of the Costa Dorada

The epicenter of the new park will be the Hard Rock Hotel & Casino.

An iconic hotel with guitar shape of 100,000 square meters and 600 rooms. And a casino with 1,200 slot machines and a hundred table games.

In addition to a performance hall with capacity for 15,000 people, the Hard Rock Live. And a pool of 6,000 m2.

A whole business opportunity next to one of the most successful parks in Europe: Port Aventura. The sixth largest leisure park in Europe, after growing by 1.4% and reaching 3.6 million visitors per year.

Catalonia: third region for tourism

The Hard Rock project on the Costa Dorada coincides with the publication of the latest Eurostat tourist data.

In them, Catalonia is the third European region with more visitors. Completing 75.5 million overnight stays in 2015. Only surpassed by the Canary Islands with 94 million and the region of Île-de-France (Paris) with 76.8 million.

Las 30 regiones más turísticas de la UE incluyen la Costa Dorada

Standing out together with other Spanish regions such as the Balearic Islands, Andalusia, the Valencian Community or the Community of Madrid.

Areas that are among the regions with the most real estate projection in Spain.

The new stage in UK-EU relations can culminate in the departure of companies and organizations. Fact that would provoke a real estate Brexit with important economic consequences.

This business opportunity can be a shock to many European capitals looking to reposition themselves. The possibility of attracting multinationals and creating synergies generates expectations in cities such as Madrid and Barcelona.

The first is due to the large number of offices available and the second to support the transfer of the European Medicines Agency.

Economic effects of Brexit

Numerous companies linked to various sectors, such as banking, technology, pharmaceuticals or automotive, operating from the UK, are considering moving and moving part of their business to other EU countries.

Something similar happens with the European agencies that operate together with the rest of the countries of the Union and to which a new British status can open the door of exit.

Those places that get their attention could reap great benefits in their economy. This is the case of Spain that has commissioned PwC to prepare a report.

Oportunidad de negocio del Brexit inmobiliario

The document is entitled «The Brexit opportunity: Economic impact in Spain of the attraction of companies affected by the Brexit». And it amounts to 3.6 billion euros per year the economic activity generated by the attraction of companies after the Brexit.

Impact of Brexit Real Estate

This great business opportunity would generate employment, tax collection, and impact in various strategic sectors. The most outstanding, the real estate market.

According to data from the consultancy, Brexit would have an economic impact of 245 million in real estate services. 85 of them direct and another 160 induced.

Far ahead of financial services (136 million), research (118 million), hospitality (107 million) and auxiliary services of finance (100 million).

An investment motivated by diverse needs of spaces and services. From work centers (offices, industrial buildings, factories) to homes, both for rent and property.

A bet for Madrid

In this sense, the Community of Madrid has some advantage in the struggle to attract the attention of foreign companies.

El Brexit inmobiliario como oportunidad para Madrid

 

The capital is the third city in Europe with more activity in business, after London and Paris. In addition to excellent communications with Europe and Latin America. Not to mention the large number of services, international educational centers and a favorable taxation for both individuals and companies.

In its bet by the real estate Brexit, Madrid is the second city of Europe with greater surface available in m2 of offices. A total of 1.9 million (year 2016). Aspect only exceeds the French capital.

Not forgetting that the average price per m2 is much lower than other cities that run to attract companies. Far below Paris and Dublin, but also Milan, Frankfurt and Amsterdam. A competitive offer in which only Valdebebas already adds one million m2 of offices and one million more in homes.

Barcelona wants EMA

Among the European bodies likely to leave the UK is the European Medicines Agency. An institution in which Barcelona puts all its hopes by offering the iconic building of the Agbar tower to welcome it.

This initiative, which has managed to gather the support of more than 200 entities, highlights the scientific value of an international body with enormous economic impact. A fact that places Barcelona in the ranking of competitiveness of KPMG.

El Brexit inmobiliario puede atraer a la AEM a Barcelona

The AEM has 900 direct and 4,5000 indirect workers. Fact that would facilitate the installation of 1,500 companies linked to research, trade and distribution of drugs. In addition to adding to the visitors of Barcelona the 40,000 people who annually go to the headquarters of the AEM.

The annual budget of the agency (340 million euros), could be added the hiring of offices and homes in one of the areas with the most projection of Barcelona: 22 @.

An economic challenge, product of the real estate Brexit, which could be an accolade for Barcelona next October.

Approved the proposal to connect the Diagonal by the tram to relegate the car to the background. The future of mobility passes through the Barcelona tramway.

The idea of ??passing the tram on the Diagonal, raised by the Barcelona City Council, receives the approval of the Metropolitan Transportation Authority (ATM).

This proposal, not without controversy, proposes to limit the traffic of the private vehicle exclusively to the sides of the great avenue of Barcelona.

The informative study approved by ATM aims to connect the two existing tram networks through Avda Diagonal, installing a large central bike lane. A project that has received more opinions in favor, compared to others such as the burial of the tracks, passing through the streets Comte d’Urgell and Provence and even the electric bus.

The connection by the Diagonal is imposed by the cost and the final benefit, in addition to environmental impact criteria.

El tranvía de Barcelona dejará sin coches al eje central de la Avda Diagonal

From now on the negotiation between the different political groups begins and the drafting of an executive project that will come to light in the summer of 2018.

New conquest of Barcelona tramway

The future project for the tram includes six stops that will connect Anda Diagonal Barcelona. Located in: La Monumental, Sicily, Verdaguer, Pl Cinc d’Oros, Diagonal, Balmes and Casanova.

The study predicts that the tram will not need a catenary and will run at an average speed of 16 kilometers per hour, with four minute intervals. After the recent update of the Diagonal, the design of wide sidewalks is maintained in the stretch already reformed between the Pg de Gràcia and the Pl Francesc Macià.

The conciliation between the various means of transport will pass the tram by the central trunk of the Diagonal, next to a bike lane 3.8 m wide.

El tranvía de Barcelona dejará sin coches al eje central de la Avda Diagonal

While the private vehicle will be displaced to the sides of the avenue. With two lanes per side. In the affected part of the Diagonal it is planned to limit the circulation of the bus to the section between Pau Claris and Via Augusta. Sharing space with the tram of Barcelona from the Pg de Gràcia to the via Augusta. At the same time that in the section between Pl of Glòries and Marina, the tram and the bike path will circulate along the sides.

As for the other options, the burial is drawn between Francesc Macià and Lauria, a proposal that would allow the tram to gain speed, but that would affect several trees when making the underground stations. The union by Comte de Urgell and Provença gains in connectivity, but loses speed and has a difficult fit in Provence. The informative study draws the electric bus with the same section as if it passed the tram and, although it gains speed with respect to the current buses, it does not capture all the demand that is foreseen with the tram.

The highest district of Gracia is also one of the most buildable areas of Barcelona. It is Vallcarca, which after a long abandonment faces its urban reorganization.

The project, involved in the so-called social urbanism, will affect the triangle formed by Avda Vallcarca, Becquer Street and Farigola Street. An area where there are plentiful land and buildings in poor condition.

El nuevo objetivo del Ayuntamiento de Barcelona pasa por rehabilitar dichas fincas, limitando la construcción de viviendas y generando zonas verdes y sostenibles.

A neighborhood model that could be taken to other areas of the city.

Future project for Vallcarca

The reorganization of the Vallcarca neighborhood hosted a contest in which up to 23 different projects were presented. Being the winner the project ‘Arrels’ of the architect Carles Enrich and his team.

This project proposes to optimize the use of existing resources, sensitizing the historical heritage of the neighborhood and putting its water importance in value. In fact, the area hosts the outflow of the streams of Vallcarca and Tomillo.

Proyecto 'Arrels' para el barrio de Vallcarca

The affected area includes the streets Gustavo Adolfo Becquer, Calendau, Cambrils and Tomillo. In addition to Vallcarca Avenue. A space that will house its current buildings and include a total area of ??15,443 square meters.

The project for Vallcarca includes 6,000 m2 of public housing, 2,570 m2 of urban orchards and a multipurpose space of 1,000 m2. In addition to a space for the production of renewable energies equipped with a pergola formed by 300 photovoltaic plates, a biomass boiler with a deposit of 24 m3 and almost 4,500 m2 in living spaces.

Barcelona’s privileged area

Located at the top of Gracia, and the city of Barcelona, ??Vallcarca allows you to see two large parks that separate it from the urban fabric. It is the Park of the Putxet and Park Güell.

It also has a characteristic urban design, based on steep streets and green spaces that preserve the tranquility of the neighbors.

A privileged area that, like the area of ??Tres Turons (Rovira, Carmel and Creueta del Coll), hopes to change the north of Barcelona in the coming years.

The city of Barcelona once again surprised us with two new restaurants. Projects that will make even more succulent gastronomic offer in Barcelona.

Where will the new referents of Barcelona gastronomy be found?

The good weather of spring has given way to an early summer in the city of Barcelona.

Sun time and enjoy the cuisine here or there. That is why they are constantly announcing novelties in the form of new premises and proposals.

On this occasion Barceloneta and Eixample are the two scenarios chosen for two projects linked to the gastronomy of Barcelona.

‘Can Manel’ has relief

Among the classics of Barceloneta, Can Manel is a gastronomic institution.

A restaurant of reference that closes to give way to a new gastronomic project in Pg Borbó.

Can Manel y la gastronomía de Barcelona

Martí Domènech, the great-grandson of the founders, and the investor Milos Klimek have joined Enric Pérez, head of Quonia. New owner of the property that is fully involved in recovering the essence of a centennial establishment.

Rehabilitated the structure of the building, the current objective is to restore the image of the restaurant in the early twentieth century.

By giving a new tenant, Degusplus (company of the Klimet), and inaugurating a new establishment for lovers of fish and Mediterranean cuisine.

Gastón Acurio brings ‘Yakumanka’

As its website says, Yakumanka represents the Peruvian cuisine of the sea.

Connected to almost fifty restaurants around the world and an authentic master of ceviche, Gastón Acurio once again chooses Barcelona for a new restaurant of reference.

Gastón Acurio y la gastronomía de Barcelona

It is a cevichería that will open its doors next August in the middle of the Eixample of Barcelona. The restaurant, located on Calle Valencia with Enric Granados, wants to recreate the atmosphere of the restaurant La Mar. Located in Lima.

One of the most successful of Acurio, the most international chef in Peru. With the classic Peruvian ceviche and the succulent cuisine typical of the Andean country.

This project, which aims to be a reference for expansion in other cities will have 300 m2, a double bar and capacity for 50 diners.

Another new challenge for a chef that we enjoyed in the summer letter of Carme Ruscalleda for the restaurant Moments. An establishment of the Hotel Mandarin Oriental with 2 Michelin stars.

The Innovation District, 22@ Barcelona, ??will host two new multinationals. The most demanding area for the transfer of offices to the city of Barcelona extends the list of new ‘neighbors’.

During this week the arrival of the multinational Amazon and the British Regus, specialized in business centers, has been formalized.

Between both operations is completed the contracting of 13,000 square meters of offices in the new fashionable district of Barcelona.

An innovative district that has broken its own record in 2016 with an investment in offices of 930 million, and still has 100,000 m2 pending exploitation. A real estate challenge!

New Amazon Headquarters

Amazon will inaugurate its new headquarters in the 22@ Barcelona in next month of February of 2018.

It is the rent of a space of 11,000 square meters for a period of 15 years.

This real estate contracting, the largest produced in Catalonia during the last decade, contemplates the construction of three buildings for a value of 60 million euros.

El 22@ de Barcelona sigue atrayendo empresas

This is the sixth investment of Amazon in Catalan territory, after confirming in April the opening of a logistics center in Martorelles. Third ship of the e-commerce giant, after his arrival in El Prat de Llobregat and Castellbisbal.

Regus in 22@ Barcelona

Earlier this week, Regus signed his landing in the city of Barcelona.

The British multinational, which has more than three thousand business centers worldwide, will be installed in the Diagonal Sol building.

With this, Regus will add a dozen centers of business centers in the city condal. In addition to a headquarters that had been waiting for time.

The future building of Regus will have approximately 3,000 square meters. An operation that has been reported in parallel to a new business center in the World Trade Center of the city.

The real estate market is having a good time in big cities. Environments where apartments abound that the home automation and intelligent furniture make more livable.

It is in the urban center where each square meter reaches its highest price. And where the use of the surface of the home is more important.

In this sense, furniture and technology play an important role in the optimization of space. Taking advantage of each corner and adapting the rooms according to the needs of each moment.

When engineer Hasier Larrea arrived at MIT in 2011, a question hit his head. If the apartments are getting smaller and less comfortable, how can we change the way we relate to your space?

The solution was easy. Provide the furniture design and technology that allows reconfiguring the home depending on the circumstances.

A global population problem

According to the United Nations, over 54% of the world’s population currently lives in cities. Attaining to represent in 2050 70% of the inhabitants of the planet.

Housing increasingly smaller to live and work where it is better to overcome every small barrier to create living spaces.

 Apartamentos céntricos con muebles inteligentes

A challenge for which Hasier Larrea suggests applying robotics, creating spaces that double and triple the surface of a home.

Reducing square meters does not have to mean losing functionality or feeling of home in an urban apartment.

Adapt and not adapt to space

Larrea did not understand why architecture had been repeating patterns since forever. A place to sleep, a place to cook, etc. So he imagined a space that adapted to the person, rather than a person adapted to space.

With the aim of turning static stays into spaces full of dynamism imagined a new model of architecture based on robotics. And furniture that integrates the technology, facilitating the work of collecting tables and beds with a simple gesture.

The integration of mechanical, electronic and software systems makes a bedroom can be transformed into an office in just a few seconds. Or that a room can be completely collected, multiplying the available space.

It’s nothing new. Robotics is already part of our daily lives. You simply have to know how to take advantage of the possibilities it offers us.

The future in smart furniture

The new challenge of robotic architecture lies in making systems learn from human behavior. It is about going a step further, in the interpretation of emotions and in the reaction to the needs of each moment.

Integrating the ‘Internet of Things’, you can already program the lighting, the thermostat and even the fragrance of the home.

Muebles inteligentes y optimización de espacio

However, living in smaller space forces to redouble efforts. Optimizing space, using smart furniture, as well as making the most of water and energy savings.

They will be fully programmable homes, just like a computer, with which you can interact from a smartphone.

The Market of Sant Antoni begins the last phase of works with an opening date: April 2018. A time expected by neighbors and merchants.

The redevelopment of the Sant Antoni Market, one of the areas with the most projection of Barcelona, ??includes the pacification of the most traveled areas. Especially the one of the crossing of the streets Comte Borrel and Tamarit.

Although access will also be limited to the different sections alongside Manso, Floridablanca, Comte Urgell and Viladomat.

The new market of Sant Antoni, not only modernizes its interior design, but also recovers the four old squares that surrounded the enclosure.

Green areas and multifunctional spaces for a business forum open Monday to Sunday. A nod to the Eixample of Ildefons Cerdà.

Remodeling Sant Antoni and its neighborhood

The redevelopment of Sant Antoni will be open to the public during the spring of 2018.

Of the last two phases of the project, the first raises the pacification of the streets that limit with the market. As well as the intersection of Comte Borrell and Tamarit streets.

Plano del Mercado de Sant Antoni y sus alrededores

In this way, they recover the four squares that formerly surrounded the market.

While the second, and final phase, contemplates the extension of the perimeter reserved for pedestrians. An intervention that affects the streets that cross with Comte Borrell, from Manso to Floridablanca. As well as Tamarit, from Comte Urgell to Viladomat.

Preference for pedestrians

The new design of the market environment will give priority to pedestrians and bicycles, restricting access to other vehicles. Placing the whole area on a platform to a single level.

The project includes a margin with a width of four meters with mixed circulation of cars and bicycles. It will also open a space of 5 to 6 meters wide with vegetation and areas to sit.

Not to forget an area reserved for the celebration of activities and the meeting between neighbors. All these spaces have been agreed with the participation of the neighborhood.

Neighborhood area and Sunday market

One of the great novelties will be an area of ??700 m2, reserved for activities of all kinds.

Here will be installed a fully equipped cooking class. In addition to multipurpose spaces for young people and public entities.

Marquesinas que rodearán el mercado dominical de Sant Antoni

The new Sant Antoni Market will also debut the redesign of its Sunday Book Market. A total of three fixed canopies surround the building. In addition to a fourth retractable type, and completely uncovered, it will be located on Comte Borrell.

Spaces that will integrate the life of the market with that of the residents and professionals of the area.

Among the most attractive cities for personal and professional growth, smart cities, European and US capitals stand out. And especially Madrid or Barcelona.

The so-called smart cities are directly linked to the concept of ‘smart cities’, but also to the facilities that each capital offers its citizens.

In that sense, the business school IESE develops a ranking with the best destinations for personal and professional growth. Cities appreciated by both local professionals and expatriates.

A report called ‘IESE Cities in Motion’ (ICIM) featuring 178 cities from 80 countries around the world. Capitals of reference at the international level.

The list, which usually leads New York, alternates smart cities in the United States and Europe in their top positions. While the Spanish representation places Madrid, Barcelona, ??Valencia, Malaga, Seville, Bilbao or A Coruña among the 80 world capitals.

Top 10 Smart Cities

As usual, New York leads the ranking as the world’s smartest city.

Second we found London. A city with excellent mobility and reference professionals. While in third place appears Paris. City with great international projection.

Ciudades inteligentes en España y el mundo

The list of the top 10 smart cities is completed by the US cities of Boston (4th), San Francisco (5th) and Washington (6th). Capitals followed by two Asian cities: Seoul (7th) and Tokyo (8th). Finally, Berlin (9th) and Amsterdam (10th) close the Top 10 worldwide.

At the other extreme, two of the planet’s least resourceful cities: Lagos (Nigeria) and Karachi (Pakistan). Example of how much remains to be done.

Spanish cities where to grow

The list of smartest cities in Spain is headed by Madrid, ranked 28th in the ranking. Highlighting fundamentally for its mobility. The capital gains to the city condal only by seven positions.

Barcelona, ??which occupies the 35th position, competes with Madrid in economic aspects, human capital and international projection.

Las dos mayores ciudades inteligentes de España: Madrid y Barcelona

Below the large capitals there are five more Spanish cities. It is Malaga (51st), Valencia (63rd), Sevilla (68th), Bilbao (75th) and A Coruña (78th). All of them below the Top 50.

Although it is convenient to point out that the ascent of the two Andalusian cities. Malaga after climbing three positions and Sevilla than a total of seven positions.

The marks of reference begin to move to the center of Madrid or Barcelona. Its objective: the urban avenues of the ‘prime’ retail.

The future of the main chains goes through the capitals. Expanding, most brands change their strategy and move to the urban center of Barcelona or Madrid.

Approaching the customer has become the most important. And if this is in the urban area there is nothing more to talk about.

Something like this was anticipated last fall, when Ikea opened its first ephemeral stores on the trail of Madrid and the Born of Barcelona. Months later, Media Markt, Leroy Merlin, Kiabi, Decathlon or Ikea themselves open their flagship store on the main avenues.

Just like Zara, H & M, Primark and Uniqlo already did; The decoration, the sport or the electronics ‘low cost’ take the urban center.

New concept with less surface

Just over five years ago, Media Markt realized that most of the customers bought in their traditional outlets and shared a ZIP code of the city center. This was added to the loss of market large distribution operators such as Carrefour. This compared to others such as Mercadona.

Two factor raised the need to approach to the public rather than expect it to be in search of a large area. Although there was a significant space availability problem. Therefore, shops used to premises that exceeded 15,000 m2 had to adapt to spaces between 1,500 and 3,000 m2.

Smaller surfaces that gave rise to other commercial concepts, allowing to profit each square meter.

From the periphery to the ‘almond’ of Madrid

The first was Media Markt, which began to be installed on the Paseo de la Castellana in 2016. This store was followed by a second one on Alcalá Street and a third one in the Plaza del Carmen in Madrid. Just 200 meters from the central Puerta del Sol.

Vista del eje del 'prime' retail en el centro de Madrid

However, the electronics giant has not been the only one to bet on the central almond of Madrid. Decathlon followed the steps opening on Orense Street. One of the most commercial in the Spanish capital.

While Carrefour applies the ‘express’ concept. Now opens ‘bio’ food supermarkets in full competition with El Corte Inglés or Mercadona.

The last to embark on this adventure for the ‘prime’ retail Madrid have been Ikea and Leroy Merlin. The Swedish brand projecting to open before the summer that will be its store of the ‘future’. A shop-showcase in the central Serrano street of the capital. While Leroy Merlin negotiates to replace Cortefiel in Raimundo Fernández Villaverde street.

New ‘prime’ retail customers from Barcelona

The conquest of the most fashionable intersection of Barcelona, ??located in Gran Vía with Paseo de Gracia, has anticipated future operations.

Zara and H & M already work at full capacity, waiting for the first has of Uniqlo in Spain.

Edificio del 'prime' retail en el Paseo de Gracia de Barcelona

Something that will happen only a few months after Media Markt landed on Calle Fontanella. An inauguration that took place last December in a local of 2,500 m2 a few meters from Plaza Cataluña.

After that, the operation was even speculated with the opening of a Decatlhon of 2,000 m2 in the building of the Cambra de Comerç in Barcelona. Place that finally occupied CaixaBank.

The last to join the city center is Kiabi, which will open a flagship store of 2,200 m2 at number 9 Paseo de Gracia. Taking over from H & M in which it had been one of its most emblematic stores.

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